http://www.tobyedwards.co.uk Toby Edwards Design Sun, 12 Aug 2012 05:09:12 +0000 http://www.tobyedwards.co.uk en http://www.tobyedwards.co.uk/New-York-City http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/New-York-City Sun, 12 Aug 2012 05:09:12 +0000 Toby Edwards Design 3902235 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload80.cargocollective.com/1/0/19561/3902235/NYC1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload80.cargocollective.com/1/0/19561/3902235/NYC1_o.jpg" data-mid="20371931" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/19561/3902235/NYC2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload80.cargocollective.com/1/0/19561/3902235/NYC2_o.jpg" data-mid="20371932" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/19561/3902235/NYC3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload80.cargocollective.com/1/0/19561/3902235/NYC3_o.jpg" data-mid="20371933" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/19561/3902235/NYC4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload80.cargocollective.com/1/0/19561/3902235/NYC4_o.jpg" data-mid="20371934" border="0" align="left"/> New York City A photo journal of a week spent in the incredibly inspiring city, featuring stab stitched binding and a screen printed short cover. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com New York City A photo journal of a week spent in the incredibly inspiring city, featuring stab... http://www.tobyedwards.co.uk/Quaker-Oats http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/Quaker-Oats Sun, 12 Aug 2012 04:55:50 +0000 Toby Edwards Design 2730453 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730453/QO1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730453/QO1_o.jpg" data-mid="20372441" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730453/QO2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730453/QO2_o.jpg" data-mid="20372442" border="0" align="left"/> Quaker Oats Student D&AD brief to design the packaging for a new 'chilled creamy oats' product for young women looking for a delicious yet healthy snack. Named 'Oat So Scrumptious' to communicate great taste without being too indulgent. Each pots informs the consumer of the health benefits as well as the delicious taste acredited to the snack. A square pot differentiates the range from its competitors, with each of the colours taken from the main ingredients of each flavour. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com Quaker Oats Student D&AD brief to design the packaging for a new 'chilled creamy oats' product for... http://www.tobyedwards.co.uk/Feel-Good-Drinks http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/Feel-Good-Drinks Sun, 12 Aug 2012 04:37:46 +0000 Toby Edwards Design 2730471 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730471/FGD1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730471/FGD1_o.jpg" data-mid="20372112" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730471/FGD2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730471/FGD2_o.jpg" data-mid="20372113" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730471/FGD3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730471/FGD3_o.jpg" data-mid="20372114" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730471/FGD4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730471/FGD4_o.jpg" data-mid="20372115" border="0" align="left"/> Feel Good Drinks A YCN brief set to promote Feel Good Drinks and their use of real fruit without additives. The brief was left completely open for students to take it in any direction they saw fit. To reflect the light-hearted brand image, I came up with the idea of a 'Fruit Fan Club' to endear consumers to the brand whilst expressing the health benefits of the drink. Quirky characters were created, each assigned to a specific flavour and then applied to a poster campaign. Undertaken in 24 hours in collaboration with Luke Elliott. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com Feel Good Drinks A YCN brief set to promote Feel Good Drinks and their use of real fruit without... http://www.tobyedwards.co.uk/Amnesty-International http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/Amnesty-International Sun, 12 Aug 2012 04:18:04 +0000 Toby Edwards Design 2730449 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty1_o.jpg" data-mid="20372005" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty2_o.jpg" data-mid="20372007" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730449/Amnesty3_o.jpg" data-mid="20372008" border="0" align="left"/> Amnesty International To raise awareness for Amnesty International and the incredibly important humanitarian work they carry out around the globe, I created a campaign to highlght forced confession through torture techniques during interrogation. The idea was show how suspects inflicted with immense pain and suffering have no option but to admit to crimes that they might not have committed. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com Amnesty International To raise awareness for Amnesty International and the incredibly important... http://www.tobyedwards.co.uk/The-Design-Bakery http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/The-Design-Bakery Sun, 12 Aug 2012 03:39:28 +0000 Toby Edwards Design 2730442 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB1_o.jpg" data-mid="20371845" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB2_o.jpg" data-mid="20371847" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB3_o.jpg" data-mid="20371848" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB4_o.jpg" data-mid="20371849" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB5.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB5_o.jpg" data-mid="20371851" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB6.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB6_o.jpg" data-mid="20371852" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB7.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB7_o.jpg" data-mid="20371854" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB8.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB8_o.jpg" data-mid="20371855" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730442/TDB9.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730442/TDB9_o.jpg" data-mid="20371856" border="0" align="left"/> The Design Bakery A collaborative project with Joe Stephenson and Luke Elliott which came about through a common love of all things bread. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com The Design Bakery A collaborative project with Joe Stephenson and Luke Elliott which came about... http://www.tobyedwards.co.uk/Rolls-Royce-Aerospace http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/Rolls-Royce-Aerospace Sat, 11 Aug 2012 13:41:54 +0000 Toby Edwards Design 2730446 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730446/RR1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730446/RR1_o.jpg" data-mid="20371552" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730446/RR2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730446/RR2_o.jpg" data-mid="20371554" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730446/RR3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730446/RR3_o.jpg" data-mid="20371555" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730446/RR4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730446/RR4_o.jpg" data-mid="20371556" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730446/RR5.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730446/RR5_o.jpg" data-mid="20371624" border="0" align="left"/> Rolls-Royce Aerospace This second year university brief was set by Roll-Royce to devise an advertising campaign to promote their more efficient aircraft engines. The aim was to encourage commercial passengers to begin to consider the environmental impact of their journey, and how by choosing to fly on Rolls-Royce engined aircraft could help to address their personal carbon footprint. A triptych of posters, and two more guerrilla ideas in and around airports were proposed to deliver this message to the travelling public. I was shortlisted by Rolls-Royce to present my work to the Rolls-Royce design team in Derby. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com Rolls-Royce Aerospace This second year university brief was set by Roll-Royce to devise an advertising... http://www.tobyedwards.co.uk/Ted-Baker http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/Ted-Baker Sat, 11 Aug 2012 11:28:25 +0000 Toby Edwards Design 2749027 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload22.cargocollective.com/1/0/19561/2749027/TB1.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload22.cargocollective.com/1/0/19561/2749027/TB1_o.jpg" data-mid="20359679" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/19561/2749027/TB2.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload22.cargocollective.com/1/0/19561/2749027/TB2_o.jpg" data-mid="20359680" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/19561/2749027/TB3.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload22.cargocollective.com/1/0/19561/2749027/TB3_o.jpg" data-mid="20359682" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/19561/2749027/TB4.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload22.cargocollective.com/1/0/19561/2749027/TB4_o.jpg" data-mid="20359683" border="0" align="left"/> Ted Baker Traditional British humour and values are the two cornerstones of the Ted Baker brand. To promote their new Autumn/Winter clothing collection, the greasy spoon campaign invited customers in to either fatten up for the colder months, or alternatively, become acquainted with Ted's new Autumn/Winter clothing range. In-store displays and giveaways form the basis of the campaign. Shop fittings, giveaways and the window display were the means of communicating the campaign, as Ted Baker don't tend to use traditional advertising media. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com Ted Baker Traditional British humour and values are the two cornerstones of the Ted Baker brand. To... http://www.tobyedwards.co.uk/The-Fedrigoni-Showroom http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/The-Fedrigoni-Showroom Tue, 12 Jun 2012 14:19:42 +0000 Toby Edwards Design 2730457 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730457/FedTeapot_670.jpg" width="670" height="754" width_o="670" height_o="754" src_o="http://payload21.cargocollective.com/1/0/19561/2730457/FedTeapot_670_o.jpg" data-mid="18503591" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730457/3_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730457/3_670_o.jpg" data-mid="18503581" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730457/FedMugs_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730457/FedMugs_670_o.jpg" data-mid="18503585" border="0" align="left"/> The Fedrigoni Showroom A YCN brief to promote the Fedrigoni Showroom to designers in order for them to gain a better understanding of the paper stocks that Fedrigoni produce. Through the event theme, 'Tea & Biscuits', my idea was to encourage visitors to feel at ease in the space, through a traditional homely welcome. A giant paper teapot installation was built to showcase the vast Fedrigoni paper range. Visual inspiration was taken from the shapes of old biscuit tins circa 1930, and vintage Italian typography. Each installation piece was built up from the same decagon-shaped base. Visiting designers could fill their own paper mugs with decagon shaped paper chips to take home with them. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com The Fedrigoni Showroom A YCN brief to promote the Fedrigoni Showroom to designers in order for them to... http://www.tobyedwards.co.uk/NTU-Degree-Show-2010 http://www.tobyedwards.co.uk/following/tobyedwards.co.uk/NTU-Degree-Show-2010 Tue, 12 Jun 2012 14:10:43 +0000 Toby Edwards Design 2730395 Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com <img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_670_o.jpg" data-mid="18485603" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_cat_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_cat_670_o.jpg" data-mid="18485591" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_cat2_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_cat2_670_o.jpg" data-mid="18485664" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_invite1_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_invite1_670_o.jpg" data-mid="18485596" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_invite2_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_invite2_670_o.jpg" data-mid="18485598" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_sculpture_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_sculpture_670_o.jpg" data-mid="18485590" border="0" align="left"/><img src="http://payload21.cargocollective.com/1/0/19561/2730395/111_poster_670.jpg" width="670" height="462" width_o="670" height_o="462" src_o="http://payload21.cargocollective.com/1/0/19561/2730395/111_poster_670_o.jpg" data-mid="18486228" border="0" align="left"/> NTU Degree Show 2010 A successful pitch brief to produce the promotional material for the Nottingham Trent University Degree Show in summer 2010. We devised the campaign identity '111' to represent 111 graphic design graduates under a simple, easily recognisable identity. The logo is formed from 111 dots, each representing one student. With each iteration of the logo, the chosen media afforded us various ways in which to present the identity. Toby Edwards+44 [0] 7792 788 398 tobyedwardsdesign@gmail.com NTU Degree Show 2010 A successful pitch brief to produce the promotional material for the Nottingham...